Services | Digital Elder - Digital Elder Pty Ltd

Google Search

Search engine advertising is a form of internet advertising for consumers specifically looking for what products and services you are looking for on google.

You only pay when a consumer clicks on your ad and visits your web site. Our optimisation drives more phone calls and online enquires from your ad.

Our reporting platform tracks and measures all return on investment including calls, online sales, emails and form submissions.

Prices are tailored to suit the industry, size of the advertisers business and reach the client is looking for and whether the client is looking to be competitive online or dominate in their space.

HOW SEARCH ADVERTISING WORKS

  • Consumer searches on google and sees your ad.
  • Consumer clicks through to your web site.
  • Our technology shows your web site with our tracking number.
  • Consumer contacts you via phone or makes an online purchase or query.
  • Our technology captures the words which have resulted in conversions and allocates your daily spend to keywords which we know convert to leads.

Google Display

Display advertising is a form oif internet advertising that displays banner ads where consumers are most likely to view them on the Internet.

Using advanced targeting techniques we put your banners in front of local consumers surfing the web.

HOW DISPLAY ADVERTISING WORKS

  • A consumer browses popular news, entertainment, lifestyle of sports sites.
  • The consumer sees your ad on the web web site creating an Impression.
  • The consumer clicks your banner ad which takes them through to your web site.
  • Pricing for display advertising is charged at cost per thousand banner impressions/banner views (CPM).

Display is ideal if you want:

  • To cost effectively increase Brand Awareness where consumers are spending most of their time.
  • Ensure your products and services are top of mind with consumers.
  • Promote you business to tomorrows customers today.

Re-Marketing

Remarketing is advertising that re-targets consumers who have shown interest in your business by visiting youe web site.

When consumers leave your site, they are remarketed to with your display banner ads when they surf the web.

This reminds them of your brands and drives them back to your site.

HOW REMARKETING WORKS:

  • Consumer visits your web site.
  • Code/Cookie is dropped taggging the visitor for remarketing.
  • Visitor leaves your web site and surfs the Internet.
  • Your ads are displayed to visitors as they browse other web sites.

Ideal if you want:

  • To re-engage consumers who have recently expressed interest in your products and services.
  • Ensure your business is top of mind with consumers when they are ready to buy your products of services.
  • Repeatedly reinforce your brand with target customers. Pricing is dependent of monthly visits to your web site.
  • Re-Marketing for a site with less than 1500 monthly visitors - Starting at $450 per month
  • Re-marketing for a site with between 1500 and 5000 monthly visitors - Starting at $750 per month.
  • Over 10,000 monthly visitors - Starting at $1500 per month.

Re-Targeting

Re-targeting is a service which gives you a chance to re-capture potential customers after they leave your web site. With search re-targeting, you can also continue to advertise other products and services to previous customers.

HOW GOOGLE RE-TARGETING WORKS:

  • Client does a search on Google for a product of service that you promote online. (broad keywords)
  • Cookie/Code is dropped tagging the visit for search re-targeting.
  • Client continues to browse the Internet for the next 30 days and repeatedly sees your banner based on the fact that we know he is now in the market for your products of services.
  • Client is prompted to visit your site and engage.

Digital-Video Ads

With digital ads for video, you now have a new rich and engaging way to conenct to your audience and grow your buisiness. When you run video ads you will reach potential new customers on You Tube and the Google Display Network and receive measurable results on your ads performance.

BENEFITS INCLUDE

  • Reach the right viewer at the right price.
  • Pay only when they choose to watch your ad

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